Portfolio
Be Calendar Relevant
- LSMerriment: G’s Feast of the Seven Fishes
- To Open or Not to Open…That Is The Question
- Holiday Giving Programs: A Great Addition to Your Seasonal Promotion
- Small Business Saturday: How To Get Involved
- Fun Ways to Engage Customers on Halloween
- Halloween Tricks & Treats
- Holiday Planning: What You Need to Know
- Top 5 Tips for Successful Annual Planning
- Set S.M.A.R.T. Goals for the Holiday Season
- 8 Fun Holiday Promotional Ideas
- Christmas in September: Why You Should Start Prepping Now
- Are You Ready To Go Back To School?
- 4th of July Promotional Roundup
- Father’s Day Promotional Round Up
- Father’s Day Promotions Planning
- Memorial Day Promotional Round Up!
- Dads & Grads: Celebrations in June
- Mother’s Day Promotional Round Up!
- Tips for Today: National Small Business Week
- 5 Holidays to Celebrate in May
- 5 Questions to Ask for Successful Promotional Planning
- Tips for Today: Earth Day Promotions
- Fun & Easy St. Patrick’s Day Marketing Ideas
- Tips for Today: St. Patrick’s Day
- Celebrate “March Madness” with Your Customers
- Valentine’s Day Promotional Round Up!
- The Super Bowl: More Great Local Marketing
- What I Do About My Restaurant and Coronavirus (COVID-19)
- Cinco de Mayo Promotional Round Up!
- Earth Day Promotional Round Up!
- Spring is Here!
- Easy Spring Promotion
- Easter Promotional Round Up!
- Tips for Today: Easter Promotions
- St. Patrick’s Day Promotional Round Up
- Tips for Today: Tax Day Promotions
- Tips for Today: Super Bowl Marketing
- Tips for Today: Small Business Resolutions
- Tools for Tomorrow: Easter
- Tips for Today: Give Back During the Holidays
- Tools for Tomorrow: Spring Marketing Ideas
- Tips for Today: New Year’s Brunch
- Good LSM: Study Break Sale
- Tools for Tomorrow: Daylight Saving Time
- Tips for Today: Cultural Holiday Foods
- Tools for Tomorrow: Saint Patrick’s Day
- Good LSM: Holiday Guides
- Tips for Today: Holiday Decorating
- Tools for Tomorrow: National Chocolate Lover’s Month
- Tips for Today: Holiday “Unveiling” Events
- Good LSM: Seasonal Services
- Tools for Tomorrow: Groundhog Day
- Tips for Today: Giving Tuesday
- Good LSM: Veterans Day Menu
- Tools for Tomorrow: Valentine’s Day
- Tips for Today: Veterans Day
- Tools for Tomorrow: Lucky Foods for New Years
- Good LSM: Seasonal Customer Contests
- Tips for Today: Halloween
- Good LSM: Seasonal Wine Tastings
- Tools for Tomorrow: Small Business Saturday
- Tips for Today: National Cookie Month
- Tools for Tomorrow: New Year’s Eve
- Key Fall Menu Items
- Good LSM: Cocktail Competition
- Tools for Tomorrow: Holiday Seminars
- Seasonal Promotion: Fall, Food & Football
- Tips for Today: Breast Cancer Awareness Month
- Tools for Tomorrow: Holiday Surprises
- Tools for Tomorrow: Black Friday
- Tools for Tomorrow: Training For The Holidays
- Tips for Today: Fall Marketing Holidays
- Tools for Tomorrow: Handhold POS Systems
- Tips for Today: Become the Student
- Tools for Tomorrow: Seasonally Relevant Product Offerings
- Tips for Today: 5 Ways to Celebrate Labor Day
- Tools for Tomorrow: Plan a Holiday Promotion
- Good LSM: Back-to-School Style Party [Photos]
- Tools for Tomorrow: Company Holiday Parties
- Good LSM: Back to School Special
- Tools for Tomorrow: Holiday Event Planning
- Tools for Tomorrow: Operational Holiday Planning
- Good LSM: Fun Marketing Holidays
- Tools for Tomorrow: Christmas In July
- Tips for Today: Tax-Free Shopping
- Good LSM: First Lady Inspired Desserts
- 20 Ways to Celebrate The 4th of July
- Sizzling Summer Marketing
- Tips for Today: Flag Day Marketing
- Tips for Today: Summer Hours
- Good LSM: Summer Sampling
- Tips for Today: Seasonal Hiring
- Good LSM: Graduation Catering
- Good LSM: Warm Weather Promotions
- Good LSM: Easter Retail Promotions
- Good LSM: Seasonal Displays & Products
- Chinese New Year Celebrations
- Mardi Gras Marketing
- Good LSM: Locally Relevant Superbowl Marketing from Taco Time NW
- Super Bowl Bar Specials
- Valentine’s Day Marketing Ideas
- 2015 Planning: A Primer for the Best 2015
- LSMerriment: Holiday Wine & Food Sampling
- LSMerriment: 12 Brewers of Christmas
- LSMerriment: Gift of the Day
- LSMerriment: 12 Days of Hoagies
- LSMerriment: Hint, Hint!
- LSMerriment: Popcorn, Punch & Pine!
- LSMerriment: National Ugly Sweater Day
- LSMerriment: Feast of the Seven Fishes
- LSMerriment: Buy One, Give One
- LSMerriment: Ugly Sweater Party
- LSMerriment: Holiday Giving Tree
- LSMerriment: Bubbly & Bites
- LSMerriment: Tacky Christmas Lights Tour
- LSMerriment: Saturday Shopping Sweets
- LSMerriment: Pedicure in a Jar
- LSMerriment: Holiday Cooking Demonstration
- LSMerriment: Holiday Storytime
- LSMerriment: Scottie Dog Prize Hunt
- Good LSM: Taste Good & Do Good
- Black Friday
- Small Business Saturday is Almost Here!
- 5 Holiday Must-Do’s for Small Businesses
- Annual Planning: 5 Ways to Drive Traffic
- Good LSM: Locally & Seasonally Relevant Restaurant Decor
- One Restaurant’s Take on National Pizza Month
- It’s That Time of Year! Pumpkin Spice…Everything
- Good LSM: Back to School Celebration for Moms
- Fall into Autumn
- End of Summer Marketing Ideas
- Make Your Location a Destination: Seasonal Events
- 25 Excuses to Host an In-Store Event
- LSMerriment: Valentine’s Day Dinner Date
- LSMerriment: Fast and Casual Romance
- LSMerriment: Relax! It’s Valentine’s Day!
- LSMerriment: Shopping For Valentine’s Day
- LSMerriment: Love, Wine and Marketing
- The Super Bowl: Great Local Marketing Opportunities
- LSMerriment: New Year’s Eve Great Gatsby Style
- LSMerriment: New Year’s Eve Dinner To Go
- LSMerriment: New Year’s Eve Love Boat Style
- LSMerriment: Picking a Sparkling Wine for New Year’s
- LSMerriment: Georgetown Jingle & Trees Benefit Charity
- LSMerriment: Holiday Thank You, New Year Traffic Driver
- LSMerriment: 12 Days of Reindeer Riddles
- LSMerriment: Retailers Open 100 Hours Straight?
- LSMerriment: 12 Days of Christmas Promotions
- LSMerriment: 532Yoga’s Pajama Parties for Kids
- LSMerriment: Pet Nights with Santa
- LSMerriment: Holiday City Bar Crawls
- LSMerriment: WestJet’s Santa Surprise
- LSMerriment: Early Mountain Vineyards As Holiday Party Spot
- LSMerriment: Sport & Health Club’s Member Appreciation
- LSMerriment: Gap Outlet Adopts a Family
- LSMerriment: Wegmans’ Holiday Appetizer Party
- LSMerriment: Christmas Trees On-Demand From Uber & Home Depot
- LSMerriment: Starbucks Refill Tumbler
- LSMerriment: Ann Loves St Jude
- LSMerriment: The $100 Table at Le Tastevin
- Top 10 Busiest Days for Online Shopping
- Pumpkin on the Menu: Spark Interest with Limited Edition Fall Menu Items
- Drive Sales Through Calendar Events, Anniversaries
- Summer Menu Trends
- Super Bowl Promotion Round Up
- Be Calendar Relevant: New YEAR Specials
Be Locally Relevant
- What is Local Store Marketing?
- Snow Day Destination
- Launch Events: If You Build It, Will They Come?
- Top 10 To Do List For New Restaurants
- How Welcoming Is Your Hours Of Operation Sign?
- 5 Companies Using Facebook for Good Customer Service
- Appeal to Masses with Social Media, Get Intimate with Local Marketing
- Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)
- Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)
- Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)
- Good LSM: Catering to Health-Conscious Customers
- Good LSM: Snow Day Marketing Specials
- Movember: What You Need to Know
- Good LSM: Clothing Donation Drive
- Bad LSM: Impersonal Customer Service
- Good LSM: Tourism Marketing
- Good LSM: Serve Your Community
- Good LSM: Customer Birthday Perks
- Good LSM: Cross Promotional Marketing
- Good LSM: Personalized Mailer
- Good LSM: Monthly Charity Cocktail
- Good LSM: Restaurant Charity Event
- Good LSM: Monthly Cross-Promotion
- Good LSM: School Lunches To Go
- Good LSM: Doing Good with Donuts
- 5 Charitable Events You Can Host This Year
- From New Store Construction, Art Emerges
- Good LSM: Shake Shack Running Clubs
- How to Find a Charity Partner
- Good LSM: Local Chipotle Give Back Night
- Neighborhood Marketing: Fall Small Business Scavenger Hunt
- Good LSM: Puppy Parking Lot
- Friending the Competition
- LSM Spotlight: Ferrall Dietrich
- 20 Great Ideas For Group Volunteering
- Top 5 Tips for Volunteering With Your Employees
- Make Your Location a Destination: Host Game Nights!
- Make Your Location a Destination: Host Live Music
- Make Your Location a Destination: Host a Tasting!
- LSM Spotlight: Stacy Dabney Ramirez
- Restaurant Week: Driving Sales During Slow Periods
- LSM Spotlight: Jennifer Crane
- Local Store Marketing Tours: Portland’s McMenamins
- Fourth Fridays: Regular Events Drive Traffic to Your Location
- Local Store Marketing Tours: Amsterdam
- Big Chains Being Local: Trader Joe’s
- Top 6 Quick Service Restaurant Trends for 2013
- 100th Birthday Celebration, Grand Central Style
- Burger Place Grills Up Burgers With A Side Of Charity
- Dutch McLocalization
Be The Leader
- Want To Improve Your Customer Service? Start By Rewarding Your Employees
- Company Culture at its Best
- What is Company Culture, and How Do You Find Yours?
- 3 Ways To Take Your Business Back to School
- Experience the Competition: More than Curb Deep
- The Importance of Employee & Customer Feedback
- 5 Easy Ways to Spot Trends (Before It’s Too Late)
- Drive Sales By Understanding Your Competition: Store Tours
- 12 Small Ways to Improve Your Customers’ Experience
- 5 Customer Service Mistakes That You’ve Probably Made
- No Pointing Allowed: How A Small Gesture Can Make A Big Difference
- The Store Tour Con
- Create A Remarkable Card: The Basil Business Card
- How To Use Social Media As An Effective Customer Service Tool
- 5 Quick Tips on How to Create a Valuable Customer Rewards Program
- Don’t Judge A Book (or a Customer) By Its Cover
- Building Loyal Customers – One Friend at a Time
- Tips for Today: Engage Your Employees [Infographic]
- Tips for Today: Blogging
- Tips for Today: Be a Resource
- Time to Lean, Time to Clean
- Tips to Help You Stand Out Online
- Increase Loyalty With Thoughtful Customer Service
- Good LSM: Makeover Marketing
- Be The Customer to Get More Sales
- Delta’s Pizza Party: Surprise & Delight
- Bad LSM: The “Pre-Close”
- Asking for Customer Feedback: You Can Do It!
- Tips for Today: Shorter Lines at the Register
- The Ritz-Carlton: Surprise & Delight Experts
- How to Surprise & Delight Your Customers
- What is a “Surprise & Delight” Experience?
- 5 Ways to Make a Great First Impression
- Take a Good Look at Your Business
- The Power of First Impressions
- Product Demonstration 101
- Why Giving Back is Important
- Top 5 Ways to Attract Quality Employees
- Summer Surprises at Six Flags Theme Park
- Surprise – Don’t Shock – Your Customers
- The Zappos Wow Factor
- The Psychology of a Surprise: How It Can Help Your Business
- Southwest Airlines: Surprising & Delighting Since 1967
- 10 Easy Ways to Surprise & Delight Your Customers
- 31 Reasons to Give Back All Year Long
- Walking the Walk: Starbucks’ Global Month of Service
- Raising Money for Charity: What You Need to Know
- 10 Easy Ways to Celebrate Earth Day With Your Employees, Customers
- Make Your Location a Destination: Classes & Seminars
- 5 Easy Ways to Increase Referrals
- Why Launching a Customer Loyalty Program is Worth the Gamble
- “Italian” Burger To Save Olive Garden’s Sales?
- Turn Your Business Card Into a Sales Driver
- How “Human” Is Your Small Business?
- Marketing Lessons from School Lunch
- Listen Up! The Key to Driving More Sales
- Bring Your Facebook Page To Life: 5 Tips From A Local Store Doing It Right
- Restaurant and Hotel Trend Predictions for 2013
- How To Be Different: “Zag!”
- How to Be Different: “Dominant Selling Idea”
- How to Be Different: "Create a Purple Cow"
- How to Be Different: Offer “Dramatic Difference”
- How to Be Different: Create Wow!
- Brains on Fire: On Being Remarkable
- The Best Service Experience of My Life
Build Awareness
- How Effective Is Your A-Frame Sign?
- How Your Franchisees Can Use Radio Effectively for the Grand Opening
- The Marketing Power Of A Simple T-Shirt
- C’mon – Chicken – Just Do Social Media Already
- 5 Reasons to Use an Email Marketing Campaign
- Tips for Today: Showcase Positive Reviews
- Brand Consistency Across Multiple Channels
- Active vs. Passive Sampling
- Top 8 Items to Include in Your Communications Plan
- Driving Traffic with Restaurant Week
- Good LSM: Giving Thanks
- Bad LSM: We “Wish” This Sign Was Better
- Make Your Location a Destination: Host Regular Events
- Top 5 Tips for Word-of-Mouth Marketing
- 5 Easy Facebook Promotions To Drive Word-of-Mouth
- Convert Your Single-Visit Customers To Repeat Visits
- Sampling Drives Sales. Period.
- Creative Sampling: Spa As Food Truck
- Whole Food Employees Around the World Cut The Cheese
- How to Be Different: “Create A Contagion”
- Locally Relevant Koffie
Create Community
- 5 Ways To Show Your Customers You Care
- Good LSM: Customer Chats
- Good LSM: Anniversary Celebrations
- Good LSM: Celebrate Your Customers
- Food and Wine Pairing: Retail Version
- National Random Acts of Kindness Week
- Giving Back with Your Back to School Promotion
- Donating Services or Goods to a Charity
- Hosting a Charity Drive: What You Need to Know
- Spring2ACTion: Community-Wide Day of Giving
- Top 5 Components of a Successful Destination Event
Create Loyalty
- Make Customers Feel Welcome To Build Customer Loyalty
- Big Chain Acting Better Than Mom & Pop
- Tips for Today: Business Phone Etiquette
- Top Tips for Improving Your Customer Experience
- How Competition is Good For Your Business
- Good LSM: Make it Easy for Your Customer
- 5 Small Things That Can Impact Your Brand in a Big Way
- Bad LSM: Make It About the Customer
- Big Purchase Anniversary
- They’re Your Words, Choose Them
- Make Your Location a Destination: Charity Give Back
- Customer Experiences: The Good, The Bad and The Ugly
- Customer Rewards & Loyalty: A Primer
- Reward Program Apps: Local Marketing On The Go
Customer Experience
Drive Traffic
- Is “Hi. We’re Out Of…” Really A Good Restaurant Greeting?
- Tools for Tomorrow: April Fool’s Day
- Tools for Tomorrow: Gift Cards Program
- Good LSM: Anniversary Party
- Good LSM: Weekly Restaurant Specials
- Good LSM: Restaurant Lunch Specials
- LSMerriment: Tis the Season to Give (and Receive)
- Good LSM: Happy Hour Beyond the Bar
- Annual Planning: Where Do You Want to Go in 2015?
- Six Reasons Awesome Restaurants Close
- New Year, New Sales Driving Plan
- Heads or Tails? Battle the Barista for a Freebie!
- Increase Sales With Low Cost, High-Touch Gift Booklets
- “Greatest Promotion” Wouldn’t Scale
Drive Trial
Event
Good-Bad LSM
- Bad LSM: Short Sighted Signage
- Good LSM: Keeping Lines Short
- Good LSM: Accommodating the (Confused) Customer
- Bad LSM: Be Local or Don’t
- Bad LSM: Don’t Confuse Your Customers [Example]
- Good LSM: Creative Tip Jars
- Good LSM: Simple Charity Promotion
- Bad LSM: Attention to the Small Details
- Bad LSM: Effective Promotional Flyer?
- Good/Bad LSM: Community Boards
- Bad LSM: Ridiculously Complicated WIFI Password
- Good LSM: Refreshing Treat for Customers
How To
- How to Find and Use Industry News
- Good LSM: Easy Comment Cards
- Annual Planning Mistakes to Avoid
- How to Host a Communications Plan Brainstorm
- Do You Need a Communications Plan? (Answer: Yes)
- Company Culture 101
- 1 Hour To Improve Your Business
Increase Frequency
Increase Ticket
Inspiration
LSMerriment
- Holiday Marketing: What We Learned Last Year
- LSMerriment: New Year’s Eve Sales Driving Ideas
- LSMerriment: Procrastinator’s Luck
- LSMerriment: Pre-New Years Eve Party
- LSMerriment: Christmas Eve Dinner Special
- LSMerriment: Beer Sampler Gift
LSMTours
Management
Marketing Plan
- Holiday Hiring: Why You Should Start Planning Now
- Marketing Offers Can’t Feel Selfish
- Tips for Today: Creating a Smart Return Policy
- Tools for Tomorrow: Holiday Hours
- Tips for Today: 3 “New” Social Media Apps
- How to Plan Your Annual Planning
- Take Advantage of Summer Slow Down
- Communications Plan: Who Is Your Audience?
- Annual Planning: Training Employees on Promotions
- Annual Planning: What To Include On Your Planning Calendar
- Top 5 Posts of 2013
- How To Be Different: "Be Remarkable"
Media
Music
New Store
Planning
Remarkability
Resource
Situation
Social Media
Support Local Charities
Support the Environment
Tactic
Template
Uncategorized
Your Employees
- The Importance of the Interview Question(s)
- Where Do You Find the Right People for the Job?
- Employee Appreciation Day
- 4 Must-Haves for Great Company Culture
- Don’t Work Your Employees Until They’re Ready
- 11 Tips for Being an Engaged Manager
- Recognize and Reward Good Behavior
- Hire for Personality, Train for Skill
- 20 Unique Company Perks
