While American Express has helped focus attention on Small Business Saturday as the “official” big day for small businesses across the country, Black Friday shouldn’t be overlooked! It has traditionally been the biggest holiday shopping day for the the better part of 90 years, and you can and should entice your customers to come shop with you!
Here are a few tips to help make Black Friday as successful as Small Business Saturday:
- Look back at last year’s numbers (by the hour) to see what times were most successful, and why. What promotions were you running, and how did they pay off?
- In the days leading up to Black Friday, post a countdown calendar or clock until the big sale/promotion on Black Friday! Customers are naturally drawn towards limited-time offers, scarcity and exclusivity!
- Before the holiday, send a quick email to your customers to subtly remind them that you’re a small business and that you appreciate their patronage. Highlight your personal customer experience and any special services you’ll be offering for the holiday weekend.
- If it works for your business, extend your Black Friday hours to be open when people are out and about at the “big box” stores.
- Often, customers don’t remember all the people they should be shopping for. Why not create a gift guide for them? List typical gift recipients (from family members, to the dog walker, to the hair dresser) and provide gift suggestions from your shop. The less thinking your customers have to do, the better!
Are you planning any big Black Friday promotions, events, or specials? Let us know in the comments section below!
Members, want more tips and tricks on planning for the holidays? Don’t miss our Holiday Planning Guide.
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