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Planning

 How to Find and Use Industry News
0
By Paul
In How To, Marketing Plan, Planning
Posted 24 June 2025

How to Find and Use Industry News

Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations or [...]

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 The Importance of Employee & Customer Feedback
0
By Paul
In Be The Leader, Create Community, Create Loyalty, Planning
Posted 22 June 2025

The Importance of Employee & Customer Feedback

Customer comment cards. You see them along with your receipt from dinner, or next to the check-out at your favorite spa. Do you ever fill them out? Ever wonder what happens to that card? Does [...]

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 5 Holidays to Celebrate in May
0
By Paul
In Be Calendar Relevant, Drive Traffic, Drive Trial, Event, Marketing Plan, New Store, Planning
Posted 21 April 2025

5 Holidays to Celebrate in May

Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often called “the [...]

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 Tips for Today: Earth Day Promotions
0
By Paul
In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Event, Marketing Plan, Planning
Posted 8 April 2025

Tips for Today: Earth Day Promotions

April 22, is Earth Day! The celebration of Earth Day in 1970 launched the modern environmental movement. Over the years, we’ve seen a some great examples of how businesses are celebrating [...]

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0
By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic, Event, Marketing Plan, Planning
Posted 23 February 2025

Celebrate “March Madness” with Your Customers

March Madness is right around the corner! The men’s NCAA college basketball championship tournament, known by many as “March Madness,” is one of the highest watched televised [...]

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 5 Quick Tips on How to Create a Valuable Customer Rewards Program
1
By Paul
In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic
Posted 26 January 2025

5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you with the most value. For me, my [...]

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 To Open or Not to Open…That Is The Question
0
By Paul
In Be Calendar Relevant, Drive Traffic, Marketing Plan, Planning
Posted 21 November 2024

To Open or Not to Open…That Is The Question

And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises of super discounts, [...]

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 Holiday Planning: What You Need to Know
0
By Paul
In Be Calendar Relevant, Be The Leader, Marketing Plan, Planning
Posted 9 October 2024

Holiday Planning: What You Need to Know

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

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