Planning

In addition to everything you need to organize and plan for in preparation for the holiday shopping season (only 105 days until Christmas!), another thing you should be thinking about […]

Last week, we discussed the importance of getting started on your holiday marketing plan now. To that end, here are 8 ideas to get your creative marketing juices flowing! Spas can thank […]

This month on LSMGuide, we’re talking about holiday promotional planning! Believe it or not, there are just over 100 days until Christmas. That means there are just about 70 days […]

Company (or, organizational) culture is defined by Wikipedia as “the behavior of humans who are part of an organization,” and includes “organization values, visions, norms, [...]

Staying on top of what’s going on in your industry is an important part of being a successful and sustainable small business. Industry news provides insight into trends, new regulations [...]

Customer comment cards. You see them along with your receipt from dinner, or next to the check-out at your favorite spa. Do you ever fill them out? Ever wonder what […]

Here are five holidays to perk up your May marketing calendar: May Marketing Holidays The Kentucky Derby The running of The Kentucky Derby takes the first Saturday in May. Often […]

April 22, is Earth Day! The celebration of Earth Day in 1970 launched the modern environmental movement. Over the years, we’ve seen a some great examples of how businesses are celebrating [...]