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Planning

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By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic, Event, Marketing Plan, Planning
Posted 23 February 2026

Celebrate “March Madness” with Your Customers

March Madness is right around the corner! The men’s NCAA college basketball championship tournament, known by many as “March Madness,” is one of the highest watched televised [...]

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 5 Quick Tips on How to Create a Valuable Customer Rewards Program
1
By Paul
In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic
Posted 26 January 2026

5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]

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 To Open or Not to Open…That Is The Question
0
By Paul
In Be Calendar Relevant, Drive Traffic, Marketing Plan, Planning
Posted 21 November 2025

To Open or Not to Open…That Is The Question

And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises […]

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 Holiday Planning: What You Need to Know
0
By Paul
In Be Calendar Relevant, Be The Leader, Marketing Plan, Planning
Posted 9 October 2025

Holiday Planning: What You Need to Know

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

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 Top 5 Tips for Successful Annual Planning
0
By Paul
In Be Calendar Relevant, Be The Leader, Drive Traffic, Drive Trial, How To, Marketing Plan, Planning
Posted 20 September 2025

Top 5 Tips for Successful Annual Planning

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

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 Set S.M.A.R.T. Goals for the Holiday Season
0
By Paul
In Be Calendar Relevant, Be The Leader, Marketing Plan, New Store, Planning
Posted 19 September 2025

Set S.M.A.R.T. Goals for the Holiday Season

What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? […]

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 Holiday Hiring: Why You Should Start Planning Now
0
By Paul
In Marketing Plan, Planning, Your Employees
Posted 10 September 2025

Holiday Hiring: Why You Should Start Planning Now

In addition to everything you need to organize and plan for in preparation for the holiday shopping season (only 105 days until Christmas!), another thing you should be thinking about […]

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 8 Fun Holiday Promotional Ideas
0
By Paul
In Be Calendar Relevant, Planning
Posted 8 September 2025

8 Fun Holiday Promotional Ideas

Last week, we discussed the importance of getting started on your holiday marketing plan now. To that end, here are 8 ideas to get your creative marketing juices flowing! Spas can thank […]

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