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Be The Leader

 Small Business Saturday: How To Get Involved
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial
Posted 7 November 2025

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large businesses (think Target, [...]

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 Holiday Planning: What You Need to Know
0
By Paul
In Be Calendar Relevant, Be The Leader, Marketing Plan, Planning
Posted 9 October 2025

Holiday Planning: What You Need to Know

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

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 Top 5 Tips for Successful Annual Planning
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By Paul
In Be Calendar Relevant, Be The Leader, Drive Traffic, Drive Trial, How To, Marketing Plan, Planning
Posted 20 September 2025

Top 5 Tips for Successful Annual Planning

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

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 Set S.M.A.R.T. Goals for the Holiday Season
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By Paul
In Be Calendar Relevant, Be The Leader, Marketing Plan, New Store, Planning
Posted 19 September 2025

Set S.M.A.R.T. Goals for the Holiday Season

What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? Whatever your goal, [...]

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 Christmas in September: Why You Should Start Prepping Now
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By Paul
In Be Calendar Relevant, Be The Leader, How To, Planning
Posted 3 September 2025

Christmas in September: Why You Should Start Prepping Now

This month on LSMGuide, we’re talking about holiday promotional planning! Believe it or not, there are just over 100 days until Christmas. That means there are just about 70 days until the [...]

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 Want To Improve Your Customer Service? Start By Rewarding Your Employees
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By Paul
In Be The Leader, Remarkability
Posted 26 August 2025

Want To Improve Your Customer Service? Start By Rewarding Your Employees

While rewarding your team members for high sales or another financial metric are nothing new, have you ever considered rewarding them for providing exemplary customer service? Rewards for [...]

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 Company Culture at its Best
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By Paul
In Be The Leader, Your Employees
Posted 20 August 2025

Company Culture at its Best

In a previous article, we gave you a little background on company culture: what it is, who it involves, and how to start the process of finding your own! Today, we’re going to share some [...]

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 What is Company Culture, and How Do You Find Yours?
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By Paul
In Be The Leader, How To, Marketing Plan, New Store, Planning, Remarkability, Your Employees
Posted 18 August 2025

What is Company Culture, and How Do You Find Yours?

Company (or, organizational) culture is defined by Wikipedia as “the behavior of humans who are part of an organization,” and includes “organization values, visions, norms, [...]

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