Be The Leader – Local Marketing Master Class

In Be The Leader, Create Loyalty, Customer Experience, Marketing Plan, Social Media

Posted 26 February 2023

How To Use Social Media As An Effective Customer Service Tool

The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]

By Savannah

In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic

Posted 26 January 2023

5 Quick Tips on How to Create a Valuable Customer Rewards Program

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]

By Savannah

In Be The Leader, Create Community, Remarkability

Posted 24 January 2023

Don’t Judge A Book (or a Customer) By Its Cover

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty […]

By Savannah

In Be The Leader, Create Community

Posted 22 January 2023

Building Loyal Customers – One Friend at a Time

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened – why no sale […]

By Savannah

In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial

Posted 7 November 2022

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large […]

By Savannah

In Be Calendar Relevant, Be The Leader, Marketing Plan, Planning

Posted 9 October 2022

Holiday Planning: What You Need to Know

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

By Savannah

In Be Calendar Relevant, Be The Leader, Drive Traffic, Drive Trial, How To, Marketing Plan, Planning

Posted 20 September 2022

Top 5 Tips for Successful Annual Planning

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

By Savannah

In Be Calendar Relevant, Be The Leader, Marketing Plan, New Store, Planning

Posted 19 September 2022

Set S.M.A.R.T. Goals for the Holiday Season

What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? […]