Be The Leader

The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]

How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you with the most value. For me, my [...]

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty from Saudi [...]

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale when the woman came in for a very [...]

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large businesses (think Target, [...]

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? Whatever your goal, [...]