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  • Sales-Driving Tools
  • About
    • Site Features
    • What Is Local Store Marketing?
    • Your LSMGuide Team
  • Articles
  • Tools
    • Marketing Holiday Calendar
    • Trade Area Mapping Tool
    • Community Connection Finder

Create Community

 Don’t Judge A Book (or a Customer) By Its Cover
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By Savannah
In Be The Leader, Create Community, Remarkability
Posted 24 January 2021

Don’t Judge A Book (or a Customer) By Its Cover

After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty from Saudi [...]

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 Building Loyal Customers – One Friend at a Time
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By Savannah
In Be The Leader, Create Community
Posted 22 January 2021

Building Loyal Customers – One Friend at a Time

When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened  – why no sale when the woman came in for a very [...]

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 5 Ways To Show Your Customers You Care
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By Savannah
In Create Community, Remarkability
Posted 20 January 2021

5 Ways To Show Your Customers You Care

No matter what industry you’re in, one of the easiest ways to stand out from your competition is to provide exceptional service to your customers. You could have the best burger on the block, but [...]

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 What is Local Store Marketing?
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By Savannah
In Be Locally Relevant, Create Community, Drive Traffic
Posted 14 November 2020

What is Local Store Marketing?

Usually, when visiting a new city, we like to go to restaurants, bars or shops that are unique to the area – where the locals go to get what they need. It helps us feel like less of a [...]

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 Holiday Giving Programs: A Great Addition to Your Seasonal Promotion
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By Shannon
In Be Calendar Relevant, Create Community, Support Local Charities
Posted 13 November 2020

Holiday Giving Programs: A Great Addition to Your Seasonal Promotion

Holiday promotions are launching everywhere this week…from coffee shops to restaurants to retailers. It’s always great to see companies giving back during the holiday season as part [...]

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 Small Business Saturday: How To Get Involved
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By Savannah
In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial
Posted 7 November 2020

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large businesses (think Target, [...]

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 Halloween Tricks & Treats
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By Savannah
In Be Calendar Relevant, Create Community, Drive Traffic, Support Local Charities
Posted 14 October 2020

Halloween Tricks & Treats

With just over 2 weeks until Halloween, we’re seeing fun Halloween marketing ideas all over the place! Here are a few that caught our eye over the years! How will you be celebrating with [...]

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 Top 10 To Do List For New Restaurants
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By Savannah
In Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial
Posted 20 July 2020

Top 10 To Do List For New Restaurants

Are you thinking about opening a new restaurant? Or, are you in the process of planning the grand opening of your new restaurant concept? If so, we’re sure you’ve got plenty on your [...]

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