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  • Sales-Driving Tools
  • About
    • Site Features
    • What Is Local Store Marketing?
    • Your LSMGuide Team
  • Articles
  • Tools
    • Marketing Holiday Calendar
    • Trade Area Mapping Tool
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Be Calendar Relevant

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By Shannon
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 12 December 2020

LSMerriment: G’s Feast of the Seven Fishes

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a sandwich shop by day and [...]

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 To Open or Not to Open…That Is The Question
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By Savannah
In Be Calendar Relevant, Drive Traffic, Marketing Plan, Planning
Posted 21 November 2020

To Open or Not to Open…That Is The Question

And so it goes every year: Black Friday sales that begin at even more extreme hours of the day (and night). Some mega-stores open at midnight on Thanksgiving with promises of super discounts, [...]

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 Holiday Giving Programs: A Great Addition to Your Seasonal Promotion
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By Shannon
In Be Calendar Relevant, Create Community, Support Local Charities
Posted 13 November 2020

Holiday Giving Programs: A Great Addition to Your Seasonal Promotion

Holiday promotions are launching everywhere this week…from coffee shops to restaurants to retailers. It’s always great to see companies giving back during the holiday season as part [...]

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 Small Business Saturday: How To Get Involved
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By Savannah
In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial
Posted 7 November 2020

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large businesses (think Target, [...]

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 Fun Ways to Engage Customers on Halloween
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By Savannah
In Be Calendar Relevant, Drive Traffic, Drive Trial
Posted 24 October 2020

Fun Ways to Engage Customers on Halloween

Did you know that Trick-or-Treating evolved from the ancient Celtic tradition of putting out treats and food to placate roaming spirits? We didn’t either! Aside from handing out candy to [...]

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 Halloween Tricks & Treats
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By Savannah
In Be Calendar Relevant, Create Community, Drive Traffic, Support Local Charities
Posted 14 October 2020

Halloween Tricks & Treats

With just over 2 weeks until Halloween, we’re seeing fun Halloween marketing ideas all over the place! Here are a few that caught our eye over the years! How will you be celebrating with [...]

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 Holiday Planning: What You Need to Know
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By Savannah
In Be Calendar Relevant, Be The Leader, Marketing Plan, Planning
Posted 9 October 2020

Holiday Planning: What You Need to Know

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

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 Top 5 Tips for Successful Annual Planning
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By Savannah
In Be Calendar Relevant, Be The Leader, Drive Traffic, Drive Trial, How To, Marketing Plan, Planning
Posted 20 September 2020

Top 5 Tips for Successful Annual Planning

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

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