Build Awareness – Local Marketing Master Class

In Be Calendar Relevant, Be Locally Relevant, Build Awareness, Create Community, Drive Traffic, Event

Posted 23 April 2026

Tips for Today: National Small Business Week

National Small Business Week kicks off the first week of May. According to the Small Business Association website: Every year since 1963, the President of the United States has issued […]

By Paul

In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Event, Marketing Plan, Planning

Posted 8 April 2026

Tips for Today: Earth Day Promotions

April 22, is Earth Day! The celebration of Earth Day in 1970 launched the modern environmental movement. Over the years, we’ve seen a some great examples of how businesses are celebrating [...]

By Paul

In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media

Posted 22 February 2026

Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose […]

By Paul

In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media

Posted 20 February 2026

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to […]

By Paul

In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media

Posted 18 February 2026

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your […]

By Paul

In Build Awareness, Marketing Plan, Social Media, Tactic

Posted 16 February 2026

C’mon – Chicken – Just Do Social Media Already

What’s wrong with you? Too chicken to do social media? Bok bok! C’mon – you baby – stop being a wuss! Do social media already. I spend a lot of […]

By Paul

In Build Awareness, Drive Traffic, Drive Trial, Marketing Plan, Social Media

Posted 18 January 2026

5 Reasons to Use an Email Marketing Campaign

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets […]

By Paul

In Be Calendar Relevant, Be Locally Relevant, Be The Leader, Build Awareness, Create Community, Drive Traffic, Drive Trial

Posted 7 November 2025

Small Business Saturday: How To Get Involved

Halloween has come and gone, and the holiday season is officially upon us! With that comes the busiest shopping day of the year: Black Friday. While more and more large […]