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Be Locally Relevant

 Appeal to Masses with Social Media, Get Intimate with Local Marketing
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By Paul
In Be Locally Relevant, Social Media
Posted 24 February 2026

Appeal to Masses with Social Media, Get Intimate with Local Marketing

Local store marketing is more than optimizing your website for Search Engine Optimization (SEO) or creating a Facebook page. While social media should play a role in making your location […]

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0
By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic, Event, Marketing Plan, Planning
Posted 23 February 2026

Celebrate “March Madness” with Your Customers

March Madness is right around the corner! The men’s NCAA college basketball championship tournament, known by many as “March Madness,” is one of the highest watched televised [...]

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 Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)
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By Paul
In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media
Posted 22 February 2026

Tweet, Post, and Pin: A Beginner’s Guide to Social Media (Part 3 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to choose […]

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 Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)
0
By Paul
In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media
Posted 20 February 2026

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 2 of 3)

As we discussed in Part 1 of this blog series, social media has become an integral part of marketing plans for businesses, small and large. Our best advice is to […]

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 Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)
0
By Paul
In Be Locally Relevant, Build Awareness, Drive Traffic, Social Media
Posted 18 February 2026

Tweet, Post and Pin: A Beginner’s Guide to Social Media (Part 1 of 3)

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your […]

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 The Super Bowl: More Great Local Marketing
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 31 January 2026

The Super Bowl: More Great Local Marketing

It’s fun to see the local marketing promotions going in celebration of the Super Bowl. Here are a few  – from Seattle, Washington – that caught our eye… from Tacos… [...]

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 LSMerriment: G’s Feast of the Seven Fishes
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By Paul
In Be Calendar Relevant, Be Locally Relevant, Drive Traffic
Posted 12 December 2025

LSMerriment: G’s Feast of the Seven Fishes

The holiday season is a great time to celebrate your culture and roots with your customers and guests. Mike Isabella’s doing just that at his G Restaurant in DC, a […]

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 What is Local Store Marketing?
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By Paul
In Be Locally Relevant, Create Community, Drive Traffic
Posted 14 November 2025

What is Local Store Marketing?

Usually, when visiting a new city, we like to go to restaurants, bars or shops that are unique to the area – where the locals go to get what they […]

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