The Store Tour Con
URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. […]
How Welcoming Is Your Hours Of Operation Sign?
For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your logo. […]
By Savannah
Posted How To Use Social Media As An Effective Customer Service Tool
The Background It’s no secret that social media is an easy way to grow your brand identity and instantly reach your customers (and potential customers). But many retailers, restaurants, and [...]
Hiring Philosophy: 1 Great Person = 3 Good People
This past weekend, I was shopping at one of my favorite places on earth, The Container Store. Who doesn’t love organizing? Well, some people probably really don’t like it, but […]
How Effective Is Your A-Frame Sign?
A-frame signs can be great attention grabbing and traffic driving tactics. The chalk board versions are great as you can change the message daily. Well executed a-frame signs positioned correctly [...]
No Pointing Allowed: How A Small Gesture Can Make A Big Difference
“Where’s the restroom?” – “Down that hall, to the right.” (Finger pointing to the back of the restaurant). This is a pretty common occurrence when out at a restaurant, cafe […]
