Memorial Day Promotional Round Up!
Memorial Day is an American holiday observed the last Monday of May and honors those who died while serving in the U.S. military. In addition to being a solemn celebration – it also serves [...]
Is “Hi. We’re Out Of…” Really A Good Restaurant Greeting?
At the beach for vacation, I was surprised how many times we were greeted in restaurants with, “Hi. Tonight we’re out of…” While I appreciate the early update of what [...]
12 Small Ways to Improve Your Customers’ Experience
It has been said that it takes 12 positive service experiences for a customer to “forget” 1 negative service experience. If you’ve ever tried to make amends with a dissatisfied [...]
5 Customer Service Mistakes That You’ve Probably Made
In a previous article, we shared various ways to offer great customer service to your customers. In this article, however, we’re going to shed a little light on small things you (or your staff) [...]
Dads & Grads: Celebrations in June
High school and college graduations are upon us, as is Father’s Day (the 3rd Sunday in June). Traditionally lumped together for “Dads & Grads” promotions, these two [...]
No Pointing Allowed: How A Small Gesture Can Make A Big Difference
“Where’s the restroom?” – “Down that hall, to the right.” (Finger pointing to the back of the restaurant). This is a pretty common occurrence when out at a restaurant, cafe or retail store. I’d [...]
The Store Tour Con
URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared! It is one of the oldest tricks in the book. And, from what I can tell, [...]
Marketing Offers Can’t Feel Selfish
When creating a marketing offer, you’ve got to make sure they are as meaningful to your customer as they are for your business. Toward the end of September, my old* dentist sent the [...]
