The Super Bowl: More Great Local Marketing
It’s fun to see the local marketing promotions going in celebration of the Super Bowl. Here are a few – from Seattle, Washington – that caught our eye… from Tacos… [...]
By Paul
In Be The Leader, Drive Traffic, Drive Trial, How To, Increase Frequency, Marketing Plan, Planning, Tactic
Posted 5 Quick Tips on How to Create a Valuable Customer Rewards Program
How many customer reward cards are in your wallet, on your phone or on your keychain right now? Which ones do you actually use? Probably the ones that provide you […]
Don’t Judge A Book (or a Customer) By Its Cover
After working at a flagship Ralph Lauren location for over three years, I can easily tell you that when it comes to customers – I’ve seen it all! Celebrities, royalty […]
Building Loyal Customers – One Friend at a Time
When I recently observed a customer walking away empty handed, and one of my sales team thanking her for her time, I asked what had happened – why no sale […]
