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March Madness is right around the corner! The men’s NCAA college basketball championship tournament, known by many as “March Madness,” is one of the highest watched televised [...]

Overview Social Media has become an integral part of marketing plans for businesses, small and large. It supports the strategy of creating word of mouth referrals and marketing for your business. [...]

How do you communicate with your customers when they aren’t in your store, restaurant or cafe? Do you blog? Tweet? Post on Facebook? All those formats are fine for snippets of information, [...]

Bad, snowy weather can keep customers away. Why not find a way to turn school and work closures to your advantage by becoming a snow day destination. If you do business in an area that gets a few [...]

With just over 2 weeks until Halloween, we’re seeing fun Halloween marketing ideas all over the place! Here are a few that caught our eye over the years! How will you be celebrating with [...]

Over the past few weeks, we’ve posted a series of articles lauding the advantages of planning ahead for the Holiday season (in August and September, versus waiting until November) to avoid [...]

Can you believe it’s September already? Retail stores are already filled with Halloween costumes and candy, and before you know it, there will be holiday decorations and Christmas trees [...]

What goals do you have for your business this holiday season? Do you want to widen your customer base? Sell more gift baskets? Expand your catering or private party business? Whatever your goal, [...]