Snow Day Destination
Bad, snowy weather can keep customers away. Why not find a way to turn school and work closures to your advantage by becoming a snow day destination. If you do business in an area that gets a few [...]
Good LSM: Snow Day Marketing Specials
Today we’re sharing a few snow day marketing ideas for those markets who see snow days! While the winter (so far) has been pretty mild for us here on the East coast, we know [...]
Good LSM: Seasonal Services
With the holidays just around the corner, many of your customers will be rushing around, collecting all they need to host events, attend events (can’t show up empty handed!) and give gifts [...]
By Paul
In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Good-Bad LSM, Marketing Plan, Planning
Posted Good LSM: Seasonal Wine Tastings
Most wine, beer and spirits shops regularly hold tastings, as they are a good way to bring in new and familiar faces. Customers want to try before they buy, and attending a wine, beer or spirits [...]
Tools for Tomorrow: Holiday Seminars
As you continue to plan for the holiday season ahead, you might want to give some thought to hosting a holiday seminar or class for your customers! Remember, a great way to stand out from your [...]
By Paul
Posted Food and Wine Pairing: Retail Version
While wine and food pairings may be the norm at restaurants, they’re not the only type of businesses that can take advantage of this fun customer experience! Lately, we’ve noticed a [...]
Good LSM: Weekly Restaurant Specials
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]
LSMerriment: New Year’s Eve Sales Driving Ideas
For the month of December, we celebrated “25 Days of LSMerriment,” where we shared 25 great holiday local store marketing ideas to inspire you this season and help drive sales! Today, [...]
