Good LSM: Seasonal Services

 In Be Calendar Relevant, Drive Traffic, Good-Bad LSM, LSMerriment, Marketing Plan

With the holidays just around the corner, many of your customers will be rushing around, collecting all they need to host events, attend events (can’t show up empty handed!) and give gifts to the loved ones in their lives. You can lend a helping hand (and boost your bottom line) by making life easier for your customers: make gifts easy to grab and go, and pre-ordering catered meals seamless. If it’s too hard for your customers to figure out what you’re doing, they’ll likely lose interest. Take a tip from these restaurants and retail shops:

Custom Gifts

Feast!, a gourmet market and deli in Charlottesville, Va., has been promoting their signature gift boxes, as well as custom gift box options, for a few weeks now. Their customers have a good idea of the type of gift boxes they offer, and, via social media posts, all the other delicious goodies they can put into a custom gift box. We love the post below – introducing a new and friendly face to their customers on Facebook! We bet when customers see Maggie in the store, they’ll know she’s the go-to-gal for gift boxes.


Holiday Catering

4 Rivers Smokehouse is a Florida-based barbecue chain. Before we get into the ins and outs of why this is a great Facebook post, can we just take a moment to appreciate how delicious that smoked turkey looks? Ok! Now, with that out of the way, let’s talk turkey…and holiday catering. By pushing out a pretty regular stream of promotions on their Thanksgiving (and greater holiday) catering services, they were able to create excitement around a sort of “countdown” to order. Plus, when you click on the link for their holiday order form, the page contains information about holiday hours, holiday catering menu (and aforementioned online order form), gift card purchasing AND gift ideas for the BBQ-lovers in your life (i.e. sauces, rubs, and cookbooks. It’s a one stop holiday shop!


Wine Made Easy

Hosting a holiday dinner can be stressful. You’re timing several dishes to be warm and table-ready at the same time, while at the same time trying to be entertaining to family and friends. The last thing you want to worry about is what type of wine to serve. Additionally, bringing wine to a holiday dinner that somebody else is hosting can be stressful – what if people don’t like what you bring? What if it doesn’t go with the wine? Both valid questions. However, it looks like Planet Wine, a wine shop in Alexandria, Va., has come up with the easy answer: a gift set of wines perfect for any Thanksgiving meal! What an easy (and affordable) way for customers to check another “to-do” off their list.



What special services are you offering your customers this holiday season?

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