Good LSM: Seasonal Wine Tastings
Most wine, beer and spirits shops regularly hold tastings, as they are a good way to bring in new and familiar faces. Customers want to try before they buy, and attending a wine, beer or spirits tasting allows them to do just that. Tastings are also the perfect chance for your business to showcase new labels, educate your customers about a certain type of wine or wine region or just tell your customers what you’re most excited about right now. Customers want to try/buy what you want to show them – it’s a win-win!
In addition to highlighting new or special products, you can use a tasting event to tie your products into what’s happening seasonally! We saw this great Halloween tasting idea from Bottlerocket Wine & Spirit Shop in New York City:
While this tasting is playful in nature, you could also use the change in seasons to do a more “serious” wine tasting – highlighting sophisticated wines (or beers or spirits) that would be the perfect addition to a holiday table.
The ideas above would easily work for any season, with a few tweaks. Here are some ideas:
- The perfect après ski beer (or cocktail)
- Wines that pair with hearty stews
- Champagne tasting for New Years Eve
- Classic cocktails
- Wines for Easter
- Kosher Wines for Passover
- Spring Break (tropical) cocktails
- Pairing wines with seafood
- Favorite canned beers (for the beach)
- Punch cocktail recipes for a crowd
Do you host tastings at your wine, beer or spirits shop? How do you keep customers coming back for more?