Fun & Easy St. Patrick’s Day Marketing Ideas
St. Patrick’s Day is the perfect excuse to have a little fun with your customers! Regardless of whether you are a purveyor of Irish food or drink, you can create excitement and drive [...]
By Paul
In Be Calendar Relevant, Build Awareness, Drive Traffic, Drive Trial, Good-Bad LSM, Marketing Plan, Planning
Posted Good LSM: Seasonal Wine Tastings
Most wine, beer and spirits shops regularly hold tastings, as they are a good way to bring in new and familiar faces. Customers want to try before they buy, and attending a wine, beer or spirits [...]
Good LSM: Easy Comment Cards
I recently traveled to Ireland and spent many a day (and a night) in the local pubs. One of my favorite spots in Dublin was The Beer Market – a new craft beer bar owned by Galway Bay [...]
By Paul
Posted Good LSM: Monthly Cross-Promotion
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving [...]
LSMerriment: Pre-New Years Eve Party
For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]
LSMerriment: Beer Sampler Gift
For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]
By Paul
In Be Calendar Relevant, Create Community, Drive Traffic, Drive Trial, Event, LSMerriment, Marketing Plan, Support Local Charities
Posted LSMerriment: 12 Brewers of Christmas
For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help [...]
Make Your Location a Destination: Host a Tasting!
People love to try before they buy! That’s why sampling and tasting events are usually so successful. No matter your industry, hosting a tasting event at your location is a great way to [...]
