Fun & Easy St. Patrick’s Day Marketing Ideas

 In Be Calendar Relevant, Drive Traffic

St. Patrick’s Day is the perfect excuse to have a little fun with your customers! Regardless of whether you are a purveyor of Irish food or drink, you can create excitement and drive traffic by running St. Patrick’s Day promotions! Here are some examples from this past weekend!

Partner (and Party!) with a Local Business

When most people think of St. Patrick’s Day, they think of whiskey and green beer. But even if your restaurant, bakery, or café doesn’t serve alcohol, you can still participate in the revelry by partnering with a bar or restaurant that does! Blue Door Pub in St. Paul, Minnesota partnered up with nearby Dubliner Pub to provide the food for their St. Patrick’s Day party. Our tip: try to partner with a business that serves a different clientele (and/or is in a different industry) for maximum exposure!

Blue Door Pub


Green Give Away

You don’t need to host a big St. Patrick’s Day party to celebrate! Simply give a little treat to your customers that come in wearing green! It can be something you made (like these cute cupcakes from Sweet Arleen’s, below) or a small discount on their purchase, or even just some candy at check-out! Just be sure to promote your fun giveaway on your Facebook page!

Sweet Arleen's


Get a Wee Bit Silly

Olio, a gourmet olive oil shop in Alexandria, regularly hosts events with local caterers to showcase their wide array of speciality olive oils. This past weekend, however, they added a fun little twist! Customers that spoke with an Irish accent, sang an Irish song, or did a little Irish jig received 10% off select products in the store. This would be an easy promotion for your to run at your small business, regardless of your industry!

Olio Tasting Room

Help Your Customers Stock Up

If you carry groceries, gourmet Irish goods, or even just a great selection of Irish beer or whiskey, make sure your customers know they can count on you to stock up for their St. Patrick’s Day parties or dinners!


Group Your Green

Regardless of what you sell, group together green items to create a fun display/promotion for your customers! If applicable, you could even offer a special discount on any green items in your store!


What other St. Patrick’s Day promotions have you seen in your neighborhood? Let us know in the comments below! Members, for even more holiday marketing ideas, check out our Calendar Relevant Marketing Activities! Not a member yet? Join today!

Recommended Posts