Tips for Today: Blogging
Sure your small business has a website, and a Facebook page, but do you have a blog? Before you brush it off as one more thing to do later, hear us out. Writing a blog gives you a chance to share your thoughts and expertise on a wide range of topics, and it gives outsiders a glimpse inside your small business. Here’s our top 10 list of reasons why you should be writing a blog:
- It’s one of the best ways to drive traffic to your website. Once there, they’re likely to poke around and further engage with your brand.
- Your customers get to know the “human(s)” behind your brand. Instead of directly selling to them, a well-written blog post is a more attractive way of approaching new and current customers.
- Writing blog posts on industry-related topics will elevate you as an expert in your field, and your customers are likely to come to you with their questions!
- You’ll always have something new to post on Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- A blog is a great way to provide customer service! Have several customers asked you the same question (i.e. “What wine goes best with pizza?”)? A blog is the perfect place to expound on food and wine pairings – helping all of your customers out.
- A blog might boost your SEO rankings! By optimizing your blog posts, you’re more likely to be found in search results.
- If your content is relevant and helpful, customers are likely to share your post with their social networks – a great way for you to reach NEW customers.
- Blogs are user-friendly and usually cost less than making a big change to your website every time you want to say something!
- Having a podium from which to “speak” online will help you improve your marketing and writing skills, and provide an outlet for you to express yourself and your brand.
- Blogging is the best way to reinforce your marketing strategy for the year and tell your customers what they need to/should know in an approachable and friendly way.
Note: Despite all of the great things above, blogging isn’t for everyone! If you don’t have time to write at least one relevant article a month, it might not be wise for you to start one. No blog at all is better than a poorly maintained one!