LSMerriment: Retailers Open 100 Hours Straight?

First it was retailers opening on Thanksgiving. Now several are opening for days and nights straight leading up to Christmas?!?

Kohl’s announced earlier this month they would be open 100 hours straight to Christmas Eve. According to Kohl’s chief customer officer, Michelle Gass, “The holiday season is an eventful time for families, and Kohl’s is making it easy for shoppers to wrap up their last-minute gift giving with 24-hour access to Kohl’s stores right up to Christmas Eve. Now, shoppers will have the added benefit of being able to check off their lists, day or night, whenever it is most convenient for them.”

The latest marathon shopping hour news come from Toys”R”Us who also just announced more losses in the third quarter. They’ll be open for 87 hours straight until Christmas Eve.

Will more retailers join in? Definitely seems to be a trend this holiday season.

See the full line up of LSMerriment Articles highlighting holiday local store marketing ideas taking place this holiday season.