Burger Place Grills Up Burgers With A Side Of Charity
Holy Cow, a new neighborhood burger place in Alexandria, VA, opened in December with a great local angle. Order your burger with all your fixin’s, then choose your sides including “What charity would you like to donate to?”
Holy Cow is creating a “mooovement” in many ways. They’ve partnered with ACT for Alexandria to give 25₵ from each burger purchased to one of ACT’s charity members. There are over 70 organizations to choose from with a cause for everyone…from music to animals to children to hunger and more.
In the first six weeks of operations Holy Cow and its customers donated 11,278 quarters—$2,819.50—to help better Alexandria.
That’s a classic example of Local Store Marketing and being locally relevant!
Source: Northern Virginia Magazine, Doing Good While Dining Out: Charitable Eating in Northern Virginia, January 23, 2013