Good LSM: Local Chipotle Give Back Night
In our new series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving activities.
This week…a great one from a neighborhood Chipotle…driving sales and giving back to their community.
Chipotle worked with a local school to “make dinner a selfless act.” They held a fundraiser to support a local middle school. People could go into the Chipotle on the Tuesday evening, show the flyer with their purchase and the school will get 50% of the proceeds from the purchases.
The school promoted it in their daily update email to parents in the week leading up to it.
Chipotle was driving sales, on what is probably a slower night, and partnering with the community to give back. While they are a national chain, they were making their location locally relevant to their community.
A great idea anyone can use!
See more in the “Good LSM, Bad LSM” series here.