Good LSM: Simple Charity Promotion

 In Good-Bad LSM, Marketing Plan, Support Local Charities

Sometimes the best opportunities for charitable giving are the simplest. Take this example of Good Local Store Marketing from Which Which, the “Superior Sandwich” shop.

Simple Charity Promotion

What a heartwarming (and tasty!) initiative! PB&Js are tasty, simple (and inexpensive) to assemble, and appeal to a wide range of customers. The background on why Which Wich founders Jeff and Courtney Sinelli started the PB&J Project is just as simple:

As kids, they both requested PB&Js for lunch. Every day. Later after the two met, fell in love, and eventually started the first Which Wich, the very first sandwich they made at the restaurant was a PB&J. While working long hours, it became tradition for them to enjoy PB&Js as comfort food at the end of the day. It may be simple, but PB&Js simply make them happy.

After checking out, we learned that buying a Which Wich PB&J helps in 3 ways:

Simple Charity Promotion

We love the idea of “banking” a sandwich until somebody needs it! What a cool way to help and ultimately be able to give back to those in need all over the world!

Would a simple charitable campaign like this work at your small business? Let us know in the comments below!

Subscribe to LSMGuide eNews and receive helpful tips, techniques and tools to help you make your business a sales-driving and customer-making machine!




Recommended Posts