Good LSM: Customer Birthday Perks

 In Be Locally Relevant, Drive Traffic, Drive Trial, Good-Bad LSM

If you have a rewards or loyalty card at a shop, restaurant or spa, you probably have received birthday offers for free samples, a special discount or other little treats to get you into the store on your birthday or during your birthday month. Do you ever cash in on your birthday perks or┬ádo you find they aren’t “worth it”?

We recently spotted this awesome birthday perk at the Westfield Shopping Center in Century City, California:

Customer Birthday Perks

A no strings attached birthday offer – we love it! Plus, this tactic is super locally relevant. As you may or may not know, driving/parking can be nightmarish in and around Los Angeles. So, to offer customers truly free valet parking is a great idea that appeals to a wide range of customers.

So, how can you make your birthday perks easy, fun and locally relevant? Answer these questions to get started:

  • What would make YOUR customers happiest? Is there anything they’re always asking for?
  • What are people passionate about in your community?
  • How can you take a simple courtesy (like a case discount on wine, for example) to the next level for a customer on their birthday?
  • What are your neighbors and/or competition doing for their customers on their birthdays? How can you make your’s better/different?

So tell us, what’s the best birthday perk you’ve ever received?


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