Good LSM: Customer Birthday Perks

 In Be Locally Relevant, Drive Traffic, Drive Trial, Good-Bad LSM

If you have a rewards or loyalty card at a shop, restaurant or spa, you probably have received birthday offers for free samples, a special discount or other little treats to get you into the store on your birthday or during your birthday month. Do you ever cash in on your birthday perks or do you find they aren’t “worth it”?

We recently spotted this awesome birthday perk at the Westfield Shopping Center in Century City, California:

Customer Birthday Perks

A no strings attached birthday offer – we love it! Plus, this tactic is super locally relevant. As you may or may not know, driving/parking can be nightmarish in and around Los Angeles. So, to offer customers truly free valet parking is a great idea that appeals to a wide range of customers.

So, how can you make your birthday perks easy, fun and locally relevant? Answer these questions to get started:

  • What would make YOUR customers happiest? Is there anything they’re always asking for?
  • What are people passionate about in your community?
  • How can you take a simple courtesy (like a case discount on wine, for example) to the next level for a customer on their birthday?
  • What are your neighbors and/or competition doing for their customers on their birthdays? How can you make your’s better/different?

So tell us, what’s the best birthday perk you’ve ever received?


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