It’s That Time of Year! Pumpkin Spice…Everything

 In Be Calendar Relevant, Drive Trial

Last week on Jimmy Kimmel Live, Jimmy bemoaned the arrival of pumpkin spice flavored everything. From the now-ubiquitous Starbucks Pumpkin Spice Latte to pumpkin spice flavored beer, baked goods, and even Pringles, the arrival of seasonally flavored goods has come to signal the arrival of fall.

It all started with the Starbucks latte (now dubbed “PSL” by its fans)- which, since its introduction in 2003, has become the chain’s top selling seasonal beverage of all time. What makes people so crazy about this drink?

  • Limited availability
  • Seasonal relevance

PSL fans celebrate the arrival of fall by visiting their local Starbucks for this seasonal drink. It’s their fall tradition. By offering a seasonal item with limited availability, your bakery or restaurant could become a tradition for customers in your area.

Other household brands are jumpingĀ on the pumpkin spice bandwagon:

Krispy Kreme (@KrispyKreme)

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…and Oreo (@Oreo)

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…and M&Ms (@MarsGlobal)

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Does your bakery or restaurant offer any seasonal goodies? If so, have you seen an increase in sales? Let us know in the comments section below!

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