LSMerriment: Starbucks Refill Tumbler

 In Be Calendar Relevant, Drive Traffic, Increase Frequency

For the holiday season, Starbucks is doing a Gift of the Week program. Today they are featuring $10 off their Espresso Refill Tumbler, which means $65 for a tumbler that you can bring in every day during the month of January for a free espresso beverage.

At an average ticket of $4.00, you’ll need to visit 16 times to get the value. For regular customers, its a great deal. They may be spending $120+ per month at Starbucks if they are going every day.

It’s a great deal for Starbucks getting $65 for a tumbler. They are betting that people won’t use it that often and come out ahead.

Interesting tactic to drive holiday sales and people back into their stores in January.

See the full line up of LSMerriment Articles highlighting holiday local store marketing ideas taking place this holiday season.

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