Suggestions to help your downtown location increase sales.

Direct Mail

Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.

Activity: Direct Mail

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Activity: In-Store Sampling

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.

Activity: Out of Store Sampling

Daypart Targeting

Create reasons for customers and potential customers to visit you during your slow periods. If - for example - evenings are slow, create a meaningful reason for folks to visit at that time.

Activity: Daypart Targeting

Create A Destination

Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.

Activity: Create A Destination

In-Store Art Event

Hosting an in-store art event serves as a great excuse to bring people into your location at a time possibly different from when they normally visit. And, for an out of the ordinary reason.

Activity: Art Event

In-Store Music

Hosting in-store music events to draw a crowd. That crowd can then be try samples, demonstrations of your product and services, etc.

Activity: In-Store Music

In-Store Radio Remote

Hosting a radio station at your location for a special promotion, charity event, product launch or store opening is a great way to build awareness. (As long as your target customers listen to the radio.)

Activity: In-Store Radio Remote

Grand Opening Event

Host a Grand Opening event to officially build awareness and traffic to your location.

Activity: Grand Opening: Event

A-Frame Sign

A-frame style sign which would sit, typically just outside the door of your location, to build awareness among existing foot traffic.

Activity: A-Frame Signage

"Hello Neighbor" Letter

Send a personalized letter to area merchants. Provide some sort of welcome offer/incentive to visit.

Activity: "Hello Neighbor" Letter

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