Destination events are events that help to establish your location as not only a place to get the great product or service you offer, but also as a destination for special events. Destination events help drive customers to your location more often.
Often, these events can be scheduled when there are no other key events taking place in your neighborhood and/or strategically after other events conclude (concerts, movie theater showings and live events). Also, consider turning your slowest night into the event night.
To make your location a destination, host these events on a regular basis so that customers get into the habit of coming, and the store gains the reputation of being a destination.
Examples of Destination Events Include:
- Charity Event
- Customer Seminar Series
- Game Night
- Hosting Book Clubs
- Live Music
- Seasonal Events
- Trivia Nights
- Wii Bowling League
See the Making Your Location a Destination Guide for the comprehensive approach to this topic.