Competing With Your Own Brand In A Remote Location

Let’s take a look at ideas for your remote location in a market where you may be competing with your own brand for customers.

We offer many options here, we recommend choosing those that best suit your situation.

Create A Destination

Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.

In-Store Art Event

Hosting an in-store art event serves as a great excuse to bring people into your location at a time possibly different from when they normally visit. And, for an out of the ordinary reason.

In-Store Music

Hosting in-store music events to draw a crowd. That crowd can then be try samples, demonstrations of your product and services, etc.

eMail Marketing

Engaging customers who have opted-in to your mailing list is a great way to build trust, loyalty and share relevant information about your products and services.

Charity Partnership

Finding a local charity that is relevant to your customers and important to your company employees is a great way to get involved in the community.

In-Store Radio Remote

Hosting a radio station at your location for a special promotion, charity event, product launch or store opening is a great way to build awareness. (As long as your target customers listen to the radio.)

"Hello Neighbor" Letter

Send a personalized letter to area merchants. Provide some sort of welcome offer/incentive to visit.

Direct Mail

Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.