LSMerriment: Buy One, Give One
For the month of December, we’re celebrating “25 Days of LSMerriment.” In other words, we’re sharing 25 great holiday local store marketing ideas to inspire you this season and help drive sales!
Today, we’re sharing an idea from online retailer, Squishable. They sell a variety of plush toys in all shapes and sizes. This holiday season, they’re following in the footsteps of TOMs and other “one-for-one” brands, and donating a plush toy to a child in need for every one that is purchased.
While the advertisement above highlights the Mini Reindeer plush, the company is happy to do a “one-for-one” donation with any of their plush toys. This makes it so easy for their customers to help them give back to Kids in Distressed Situations, and you could easily make this scenario work for your business. Here are some ideas:
- Pizza place: donate one pizza to a shelter or food kitchen in need for every one purchased (on a certain day, or during the course of a week).
- Retail shop: isolate an item or several items to serve as items that will be eligible for a charity donation. Depending on the type of item – you can either donate a matching one to an organization in need (like the Squishables promotion), or donate money covering the value of the item.
- Spa or salon: for every x item purchased, donate basic toiletries to a shelter in your area.
The key is to make giving easy for you and your customers! Are you giving back to any charities in need this season? Let us know in the comments section below!
To check out the rest of our LSMerriment series click here!