Overview Providing your customers with printed and digital offers to “sweeten” the opportunity to visit your location and/or buy something. See also: Details Coupons, when done [...]
Overview Here, we’re talking about traditional print advertising opportunities. These can range from full-color, full-page ads to simple black and white classified ads. Details With so many [...]
Overview Radio advertising and promotion is a great way to let your current and potential customers know about your new store opening, product, service or about any special event or […]
Overview If your business is the new kid on the block, distributing fliers is an effective (and inexpensive) way to let people know you’re open for business! Within residential [...]
Overview Most restaurants have business cards (ALL should). A few restaurants still have matches as business cards. But how can you make your business card stand out amongst all the […]
Overview Often we “think” we know what our competition is doing, but do we really? It’s important to have a real sense of how your business compares to the competition […]
Overview Getting to know concierge in the hotels around your location is a great way to drive traffic and build awareness. Visit area hotels and provide concierge staff with business […]
Overview Are you opening your new business in a vibrant, artistic neighborhood? Is your location in an extremely artistic neighborhood? If so, holding a customer art contest could be a […]
Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard […]
Overview Destination events are events that help to establish your location as not only a place to get the great product or service you offer, but also as a destination […]
Overview Your store products and services represent an expertise. Share that expertise with existing and potential clients through customer seminars. Details When customers better understand the [...]
Overview Game nights are fun and easy ways to encourage your customers to socialize and come together as a community. Plus, they are the perfect opportunity for you to drive […]
Overview Hosting in-store music events featuring local musicians are a great way to connect with your community, make your location a destination and drive traffic. Ensure that the music style [...]
Overview The practice of offering your products or services at a reduced price either by offering a percentage off (save 20%) or flat amount (save $20). As a rule, we […]
Overview An employee performance reward program benefits employees who consistently meet performance expectations and demonstrate certain behaviors. However, it’s not all about gifts, cash [...]
Overview Unless your business is truly a one-man (or one-woman!) shop, chances are, you’ll have to hire people to support you. And in many cases, those that you hire will […]
Overview This event is a party for store employees, their friends, and family members. They are invited to enjoy a private event to celebrate a grand opening, promotion launch, sale […]
Overview A great invitation is a key ingredient for your Friends & Family Event. Details We recommend printed invitations, although if you have access to email addresses for friends and […]
Overview Gift cards can generate significant revenue and profits. Plus, they are an easy way for your existing customers to refer new business your way! Details These days, many shoppers […]
Overview Before your new location opens or if you’re a new manager in your location, take the opportunity to get to know your neighbors! This “meet ‘n’ greet” tour [...]
Overview Sending a personalized letter to your local business neighbors about your Grand Opening event is an easy way to build awareness about your new location! See the New Store [...]
Overview After your Grand Opening Event has come and gone, be sure to show your appreciation to those who have provided their time to make the Grand Opening a success. […]
Overview Invite your charity partner and local town officials to participate in your Grand Opening Event. See the New Store Opening Guide for the comprehensive approach to this topic. Details The [...]
Overview Are you opening the newest location of an existing franchise or business in town? Details Congratulations! If you’re opening a second (or third, or fourth) location of an existing [...]
Overview There’s no better way to build awareness and excitement for your location’s Grand Opening or Grand Re-Opening than to host an in-store event for your friends, family and new [...]
Overview Grand Opening Invitations inform potential customers of your new store opening, activities on opening day, and often include a complimentary offer as an incentive to (a) attend the grand [...]
Overview A ribbon-cutting event is used at a Grand Opening or Grand Re-Opening to celebrate the official opening of a location. It signifies the official opening or start of business. […]
Overview Is your business located in a historically significant building or in a historically significant area? If so, why not leverage that fact to garner interest in your business and […]
Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from [...]
Overview Inviting a local reporter or blogger into your business for a “Behind the Scenes” Tour allows you the opportunity to share your company’s expertise and what makes you [...]
Overview A Calendar Listing is an announcement of an event to media (newspapers, online, tv, radio) that publish event listings and community calendars for their readers / viewers / listeners. [...]
Overview A Media Advisory is an announcement about an event that media are invited to attend. Use a Media Advisory to alert local media about your upcoming event or grand […]
Overview A Press Release is a document or “pitch letter” sent to the media to announce a grand opening, product launch, event or story about your business. Reporters and journalists [...]
Overview Most likely, when customers want information about your business, they’ll go online. Whether they visit your website (and please, at least have a landing page for your business, [...]
Overview Hosting private events for your customers can be a great way to increase revenue and add a new “service” to your portfolio. It can also set you apart from […]
Overview Radio station on-air personalities love to get free product and service samples! So reach out to them and give them what they want! You could create fans and get […]
Overview A radio station broadcast on-site at your location is a great away to build awareness and drive traffic and trial of your products. This is a great activity for new […]
Overview Opening a new store? Sponsoring the morning and afternoon traffic reports on your local radio station could be a great way to promote your new business! Details We’ve got […]
Overview As opposed to a typical “count down” sign, the Count-Up Sign shows the progress your location is making towards the grand opening. Typically, they feature a graphic of [...]
Overview For most customers and potential customers, your Hours of Operation sign is one of their first introductions to you. It’s like your Welcome sign. It’s as important as your [...]
Overview Social Media is a marketing activity that supports the strategy of creating word of mouth. It uses online tools (like blogs, Twitter, Facebook, etc.) to help spread the word […]
Overview Did you know? A social media post that includes a picture receives 120-180% more engagement from fans than a text-based post. To ensure you take photos that are worthy […]
Overview Are you thinking about opening a new restaurant? Or, are you in the process of planning the grand opening of your new restaurant concept? If so, we’re sure you’ve […]
