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  • About
    • Site Features
    • What Is Local Store Marketing?
    • Your LSMGuide Team
  • Articles
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    • What’s Your Situation?
    • Marketing Activities by Strategy
    • Marketing Holiday Calendar
    • Template Library
    • Trade Area Mapping Tool
    • Community Connection Finder
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Build Loyalty

In-Store Events

In-Store Events

Build Awareness, Build Loyalty, Create Community, Drive Traffic, Drive Trial, Increase Frequency, Increase Ticket

Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can [...]

Customer Experience: Reviews and Feedback

Customer Experience: Reviews and Feedback

Build Loyalty

Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard […]

Customer Engagement: Customer Contests

Customer Engagement: Customer Contests

Build Loyalty, Create Community, Increase Frequency

Overview Customer contests are an easy and fun way to interact with your customers. Plus, with a few small modifications, they can be a great way to keep those customers […]

Gift Card Strategy

Gift Card Strategy

Build Loyalty, Drive Traffic, Drive Trial, New Store

Overview Gift cards can generate significant revenue and profits. Plus, they are an easy way for your existing customers to refer new business your way! Details These days, many shoppers […]

Big Purchase Anniversary

Big Purchase Anniversary

Be The Leader, Build Loyalty

Overview Depending on what type of small business you run, it might be beneficial to you to check in with your customers on the anniversaries of their “big purchases.” Details […]

Monthly Membership Clubs

Monthly Membership Clubs

Build Loyalty, Increase Frequency, Increase Ticket

Overview If you run a specialty goods retail shop, creating a specialty membership program for your customers could be a great way to create a base of loyal customers who make […]

Customer Experience: Comment Cards

Customer Experience: Comment Cards

Build Loyalty, Create Community, New Store

Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard […]

Bring A Friend

Bring A Friend

Build Loyalty, Drive Traffic, Drive Trial, Increase Ticket

Overview Think about how many times you’ve caught up with a friend over a cup of coffee, a cold beer or a nice meal. Now, if you look around your […]

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