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    • Site Features
    • What Is Local Store Marketing?
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    • What’s Your Situation?
    • Marketing Activities by Strategy
    • Marketing Holiday Calendar
    • Template Library
    • Trade Area Mapping Tool
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Create Community

In-Store Events

In-Store Events

Build Awareness, Build Loyalty, Create Community, Drive Traffic, Drive Trial, Increase Frequency, Increase Ticket

Overview In-Store Events are a great way to drive current and potential customers to your location for a festive occasion, sample your products and drive sales. Details Often, these events can [...]

Customer Engagement: Customer Contests

Customer Engagement: Customer Contests

Build Loyalty, Create Community, Increase Frequency

Overview Customer contests are an easy and fun way to interact with your customers. Plus, with a few small modifications, they can be a great way to keep those customers […]

Marketing Holiday Calendar

Marketing Holiday Calendar

Be Calendar Relevant, Create Community, Drive Traffic, Drive Trial, Increase Frequency, Increase Ticket, New Store

Overview One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar. The holidays to “celebrate” range from [...]

Good Neighbor: Neighborly Discounts

Good Neighbor: Neighborly Discounts

Be Locally Relevant, Create Community, Drive Traffic

Overview Is your business located in a shopping center, mall or other cozy community? If so, we bet you share your customers with restaurants, retail shops and other specialty stores. […]

School Partnerships: Fundraising Night

School Partnerships: Fundraising Night

Be Locally Relevant, Be The Leader, Create Community, Drive Traffic, Support Local Charities

Overview Partnering with local schools is a great way to integrate your business into your local community and be part of what’s important to your customers. Schools and school programs […]

Blogging

Blogging

Build Awareness, Create Community, Drive Trial

Overview As a small business owner, you might read blogs on various topics related to marketing and managing your business. But do you write a blog of your own for […]

Customer Experience: Comment Cards

Customer Experience: Comment Cards

Build Loyalty, Create Community, New Store

Overview Today, there are so many forums for small businesses to receive customer feedback. From social media, to online review sites, to email and in-person conversations – it’s almost hard […]

Memberships: Chamber of Commerce

Memberships: Chamber of Commerce

Be Locally Relevant, Build Awareness, Create Community

Overview Joining your local Chamber of Commerce or Neighborhood Association allows you a quick and easy way to connect with fellow business owners and local leaders. Details In addition to […]

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