One of our favorite ways to generate ideas for blogging, promotions or special events is to reference our Marketing Holiday Calendar.

The holidays to “celebrate” range from classic Hallmark holidays to silly and fun, but they’re always helpful in generating content or marketing ideas! Plus, they’re great excuses to have fun with your employees and customers!


Depending on your industry, what marketing holidays you choose to highlight will vary. For example, if you run a coffee shop, what about holidays related to coffee, beverages, and pastries? Or, if you own a small retail shop, why not celebrate the holidays related to your industry? While it may seem far fetched, we bet you can find several “National ____ Day (or Month)” relating to your business!

Here’s a preliminary list. See the LSMGuide Marketing Holiday Calendar for tons of dates and see the “Be Calendar Relevant” Marketing Strategy for marketing ideas to support the most common Marketing Holidays.

Specialty Retail

  • Cheese Lover’s Day (January 20)
  • Chocolate Lover’s Month (February)
  • National Craft Month (March)
  • Anniversary of the Corkscrew Patent (March 27)
  • International Guitar Month (April)
  • Relaxation Day (August 15)
  • Dog Day (August 26)
  • Children’s Book Week (October 6)
  • Anniversary of the Internet (October 29)
  • Sleep Comfort Month (November)
  • Beaujolais Nouveau Day (November 21)
  • Letter Writing Day (December 7)

Restaurant / Bar

  • Pancake Week (February 19)
  • Noodle Month (March)
  • World Whiskey Day (March 27)
  • Chocolate Mousse Day (April 3)
  • Garlic Day (April 19)
  • Barbecue Month (May)
  • Salad Month (May)
  • Mint Julep Day (May 30)
  • Piña Colada Day (July 10)
  • IPA (India Pale Ale) Day (August 1)
  • World Vegetarian Day (October 1)
  • Pizza With The Works Day (November 12)


  • Hot Tea Month (January)
  • Soup Month (January)
  • Great American Pie Month (February)
  • Iced Tea Month (June)
  • Doughnut Day (June 7)
  • Pecan Pie Day (July 12)
  • Coffee Month (August)

Sandwich Shop

  • Peanut Butter and Jelly Day (April 2)
  • Hoagie Day (May 4)
  • Picnic Month (July)
  • Fried Chicken Day (July 6)
  • Sandwich Month (August)

Also, regardless of your industry, consider promoting these “Hallmark” Holidays:

  • Random Acts of Kindness Day (February 17)
  • Employee Appreciation Day (March 6)
  • Fun at Work Day (April 1)
  • Teacher Appreciation Day (May 7)
  • Boss’ Day (October 16)
  • Mother-In-Law Day (October 28)

See the Marketing Holiday Calendar for a full list of ideas and be sure to build this into your Annual Planning Calendar using the: