Getting to know concierge in the hotels around your location is a great way to drive traffic and build awareness. Visit area hotels and provide concierge staff with business cards, store location maps for your location, and menus so they are aware of your offerings.
Be sure to let the concierge know your hours, as well as any events or promotions you plan to schedule. This way, they can easily tell hotel guests about your location and offerings. Invite the concierge in for a free something or discount so they can experience your place first hand. If there are many hotels in the area, you could even host them for a Happy Hour or Party.
Provide the concierge with the map in conjunction with a menu. Consider providing an “added value” for coming to visit your location, such as a complimentary dessert.
Perhaps a slick, color printed postcard highlighting your product offerings would be a great handout for concierge desks. Consider providing an “added value” for coming to visit your location, such as a travel-related item for those visiting from out of town.
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