Dutch McLocalization

 In Be Locally Relevant, Marketing Plan

In the Netherlands, McDonalds makes their menu locally relevant by offering a traditional Dutch food item – the Kroket.

The Wrapper

Notice the bicyclists… this makes this especially local… We all ride bikes in Amsterdam (not tandem though… if you look closely you see that’s a kid on the back of the bike).

The Poster

“Met puur rundvlees” translated from Dutch means… “With pure beef.”

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