Annual Planning: 5 Ways to Drive Traffic

 In Be Calendar Relevant, Build Awareness, Create Community, Drive Traffic, Drive Trial, Event

Once you’ve developed your goals for the new year, you can use a number of strategies to get there. One key strategy is to Drive Traffic to your location by enticing your customers with special events, promotions, or offers! Here are 5 ways to drive traffic to your location!

Busy Season Relief

As a retailer or restauranteur, you know when your busy season is (holidays, summer, weekends). This marketing activity is all about creating special limited-time offers for your customers who face busy seasons of their own! Think about how you can make life easier for the teachers, tax professionals, or students in your community – late night food specials for students, discount days for teachers, or special event for tax professionals after April 15.



Host Regular Events

Hosting events is a great way to drive traffic by making your location a destination, and doing them regularly is also a great way to drive frequency and make regulars out of your customers. You could host a monthly seminar or educational class, host a weekly tasting, or host a trivia or other game night once a week!


Anniversary Party

Host an anniversary party for the community to thank your customers AND build awareness with potential customers. Make sure to keep the focus on the customer with a “Happily Serving Customers for X Years” theme, and promote special offers, limited edition items, or giveaways. An anniversary party is a great opportunity for another ribbon cutting, a donation to a charity, or the unveiling of new products or services.


Marketing Holiday Calendar

Marketing holidays (like, Beer Lover’s Day – September 7) are great excuses for promotions and new product launches. If you run a bakery, what about celebrating Sugar Cookie Day (July 9)? Or, if you run a small pet shop, why not celebrate National Cat Day (October 29)? While it may seem far fetched, we bet you can find several “National ____ Days (or Months)” that relate to your industry.


School Partnerships: Charity Night

Partnering with a local school is a great way to integrate your business into your local community and help a school in need. Work with the school to designate a date for your Charity Night in which a certain percentage of sales will benefit the school. You promote the event, the school promotes the event, and it’s a win-win!

Good LSM Chipotle-2


Have you tried any of these marketing activities to drive traffic to your location? Let us know in the comments section below!

Members, want more ideas to drive traffic to your location? Check out over 160 marketing tactics here! Not a member yet? Join today!

Recommended Posts