Tips for Today: Holiday “Unveiling” Events

 In Be Calendar Relevant, Be Locally Relevant, Build Awareness, Create Community, Drive Traffic, Drive Trial, Marketing Plan, New Store, Planning

Does your business display special merchandise or offer new menu items or products for the holiday season? Or, do you deck your store out with holiday lights and decorations? If so, hosting a “holiday unveiling” party could be a fun way to kick off the festive season! We found a few great examples of these types of events around town and online – check them out below!

The Old Toad in Rochester, NY partnered with Cleveland, OH-based brewer Great Lakes to celebrate the launch of their Christmas Ale at a special event on Halloween. The perfect way to make this mix-up of holidays work? The party was “Nightmare Before Christmas” themed, and the brewery website has a link to all the different “launch” events for this special beer.


Hop Scotch, a children’s boutique in Grand Rapids, MI took part in a community-wide event called “Lights Up in East Hills.” Businesses in the district unveiled their holiday window displays, and hosted customers for special treats, promotions and giveaways! Hop Scotch offered their customers seasonal soups and baked goods to nibble on, in addition to 10% off of all clothing. They even provided the supplies needed for kids to get a head start on their letter to Santa!



Homegoods store Red Barn Mercantile in Alexandria, VA is hosted their annual “Holiday Unveil” party on November 7. The event featured sweet treats, a signature cocktail, raffle items and discounts of up to 30% off! The boutique is known for their beautiful paper goods (cards, stationary, etc.) and unique home decor items, and used the event to kick start the holiday gift-giving season!



These types of events get your customers into your location and excited about your new merchandise, products or services! Plus, they can help set the wheels in motion for a successful holiday season, encouraging customers to buy new merchandise early on. Most are held well before the Thanksgiving holiday, to ensure customers are in town and not tied up with personal holiday celebrations!

Are you hosting any events like these in the coming weeks?

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