Tools for Tomorrow: April Fool’s Day

 In Drive Traffic, Increase Frequency

April Fools’ Day is celebrated in many countries on April 1 every year. While it’s not a national holiday for any country, it is widely recognized and celebrated as a day where people play practical jokes on each other. Why not get in on the fun with your customers?


While the history of April Fools’ Day is uncertain, it is said that it began around 1582 in France when the Gregorian Calendar was introduced, moving New Year’s Day from the week of March 25 – April 1 to January 1. Since news traveled slower in those days, some people were only informed of the change in dates years later. Those people that still celebrated the New Year at the end of March were labeled “fools” and had practical jokes played on them.


  • In 16th century France, the butt of a joke was known as “poisson d’avril” or “April Fish” because a young naïve fish is easily caught.
  • In England, the tradition is to only play jokes in the morning, as it is considered bad luck to play a joke on anyone after noon.

Celebrating Suggestions

  • Offer sales or discounts “too good to be true” in honor of the holiday.
  • Advertise your latest menu offerings or products with signs that say, “Don’t be a fool… try our _____!”
  • Use social media to your advantage – it’s a great way to share “new” (fake) products or services with your fans!
  • Keep the mood light and celebratory in your store – mean or cruel pranks are never funny!

How are you celebrating with your customers?

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