So, competition is getting tough at your downtown location? Here are ideas to check out…

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.

Activity: Out of Store Sampling

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Activity: In-Store Sampling

Direct Mail

Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.

Activity: Direct Mail

Create A Destination

Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.

Activity: Create A Destination

When creating a destination, especially consider:

Activity: Art Event

Activity: In-Store Music

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