Bad LSM: We “Wish” This Sign Was Better

 In Build Awareness, Good-Bad LSM, How To

Good-vs.-Bad

In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. And feel free to share yours too!

Today, we’re starting with a bad.

We spotted this sign a prominent coffee chain.

There are a number of things wrong with this sign:

  • “Sandwich” is misspelled.
  • “Beverage” is misspelled.
  • It’s poorly handwritten.
  • It’s crooked.
  • The tape used to adhere it to the window is messy and exposed.

How long do you think it took to make this sign? 30 seconds? And, furthermore, does this sign make you want to buy a breakfast sandwich?

Now, we’re not saying that you have to spend money on a professionally-mounted sign every time you want to promote a new product or service. There are plenty of great examples of low-cost, flexible signage. Take this beautiful¬†chalkboard for example:

It’s professional-looking,¬†informative, and you know someone spent some serious time making it look great! Yes, it might take more time than scribbling something down, and you might have to find an employee with good handwriting to make it look good, but wouldn’t you rather make this impression?

Have you seen any great (or terrible) signage lately? Let us know in the comments section below!

Members, for more inspiration on signage, check out our marketing tactics on A-Frame Signs, Banners, Coming Soon Signage, Daily Special Boards and Hours of Operation Signage. Not a member yet? Sign up here.

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