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Archives

Monthly Archive for: "August, 2014"
 Good LSM: Back to School Celebration for Moms
0
By Savannah
In Be Calendar Relevant, Be Locally Relevant, Create Loyalty, Drive Traffic, Good-Bad LSM, Increase Frequency, Increase Ticket
Posted 28 August 2014

Good LSM: Back to School Celebration for Moms

In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. [...]

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 Fall into Autumn
0
By Savannah
In Be Calendar Relevant, Drive Traffic
Posted 26 August 2014

Fall into Autumn

Kids are headed back to school, and Labor Day weekend is just a few days away. You know what that means – fall is almost here! How is your small […]

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 Bad LSM: We “Wish” This Sign Was Better
0
By Paul
In Build Awareness, Good-Bad LSM, How To
Posted 21 August 2014

Bad LSM: We “Wish” This Sign Was Better

In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. [...]

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 End of Summer Marketing Ideas
0
By Savannah
In Be Calendar Relevant, Drive Trial, Marketing Plan, Planning
Posted 19 August 2014

End of Summer Marketing Ideas

As summer draws to a close (boo hoo!), and depending on where your small business is located, you may notice a change in who your customers are and how often they […]

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 Big Purchase Anniversary
0
By Savannah
In Create Loyalty, Marketing Plan
Posted 15 August 2014

Big Purchase Anniversary

About a year ago, I bought a new car. Well, it was “new” to me, at least! At this particular dealership, I had an exceptional customer service experience from start […]

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 Giving Back with Your Back to School Promotion
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By Savannah
In Create Community, Support Local Charities
Posted 13 August 2014

Giving Back with Your Back to School Promotion

For some students, this past Monday was the first day back at school. Over the next few weeks, the rest of the students across the country will follow suit. That being […]

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 Top 5 Ways to Attract Quality Employees
0
By Savannah
In Be The Leader, Your Employees
Posted 11 August 2014

Top 5 Ways to Attract Quality Employees

When looking for new employees, it’s easy to get caught up in the prospective employees’ qualifications, skills, and work experience. But it’s important to take time to consider [...]

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 Don’t Work Your Employees Until They’re Ready
0
By Savannah
In Your Employees
Posted 5 August 2014

Don’t Work Your Employees Until They’re Ready

Regardless of whether you run a café, a bar and restaurant, or a small speciality goods retail shop, your “front of the house” employees are your brand. They are the people with […]

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