Good LSM: Back to School Celebration for Moms

 In Be Calendar Relevant, Be Locally Relevant, Create Loyalty, Drive Traffic, Good-Bad LSM, Increase Frequency, Increase Ticket

In a new series we’re entitling “Good LSM, Bad LSM,” we’ll share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about. And feel free to share yours too!

This is perfect and very timely…Pink & Brown, an Alexandria, Virginia children’s store, is hosting a Mom’s & Mimosas event on Tues, Sept 2…just as the kids have all gone back to school!

It’s a celebration for their key customer, Moms. They’re¬†offering mimosas, breakfast, early hours AND 10% off their back to school selection.Pink-Brown-Moms-and-Mimosas

This is a great example of targeting your local market with a specific celebratory event. And they’re promoting with this fun invitation via email.

Cheers to Back-to-School time!

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