Spring2ACTion: Community-Wide Day of Giving

 In Create Community, Support Local Charities

Yesterday, the city of Alexandria, Virginia hosted their “biggest day of giving” as a community… Spring2ACTion, a 24-hour giving event to benefit various Alexandria nonprofits. Over 40 local businesses participated, giving their customers the opportunity to donate to the non-profit or school of their choice at checkout.

The campaign successfully raised over $1 million for various charities! Amazing!

Local business participated in a variety of ways, mostly by encouraging their customers to come in (via social media) or hosting local charities at their place of businesses for the day.

The Shoe Hive, a shoe boutique, hosted a “style party” for their customers, complete with refreshments, music and stylists.



The Dog Park, a pet boutique, advertised new arrivals on their Facebook page:


Virtue Feed & Grain, a tavern-style restaurant, hosted a “Good Deed Happy Hour” to support a local charity. Customers could make a donation to the charity, and enjoy light appetizers and drinks for two hours! What a great idea!


While all of these promotions were part of a larger fundraising initiative, they would be easy enough to execute on your own!

Does your community host any city-wide fundraisers like this? If not, did you know that you can start one? By visiting the site Razoo (the site used to manage Spring2ACTion), you can raise money for anything – online or in-person – and get others involved! How easy is that?

Members, for more ideas on how to give back to your community, check out our Marketing Activities By Strategy: Charity. Not a member yet? Join today!

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