Good LSM: Locally & Seasonally Relevant Restaurant Decor
In our series “Good LSM, Bad LSM,” we share real-life examples of both good and bad Local Store Marketing (LSM) we see as we’re out and about to help you in your marketing and sales driving activities.
This week, we’re sharing a great example of local store marketing from Daniel O’Connell’s Bar, a neighborhood Irish pub. Located in a historic neighborhood originally laid out 1749, it is the oldest neighborhood in the DC-metro area. The colonial heritage of the neighborhood is maintained by a Historical Preservation Society, and restaurants, retail shops and other businesses must make sure their facades and signage adhere to a certain “look and feel” to blend into the neighborhood.
O’Connell’s put up their fall decorations last week, and they are a beautiful addition to the historical streets of Old Town.
While they could have gone the cheaper or done a “haunted house” decoration motif, these natural decorations are classic, timeless and highlight the beauty of the building, which was originally built in the 1800s. We didn’t even know they had an outdoor patio until they put up the decorations.
This is a great example of being locally relevant, seasonally relevant and brand relevant. Great work O’Connell’s!
See more in the “Good LSM, Bad LSM” series here. Share your examples with us below.