Good LSM: Back-to-School Style Party [Photos]

 In Be Calendar Relevant, Be Locally Relevant, Drive Traffic, Event, Good-Bad LSM, Marketing Plan, Support Local Charities, Support the Environment

Last week we shared a great back to school promotion from Sugar House Day Spa in Alexandria, Va. This week we’re sharing another great back to school idea from Anthropologie.

back to school party

They took the teacher/student discount idea one step further by planning a Back-to-School Style Party for their customers. This way, employees can showcase new merchandise to customers that are there (specifically) to shop! Plus, the event creates a sense of excitement for employees and customers – increasing the likelihood of success.

If you visit the Anthropologie website, you’ll learn that the greater back to school promotion also makes it easy for customers to give back to those in need.

back to school party

The company will donate ten cents to public school art projects on when customers decline to take a shopping bag home (good for the environment, too!) and some storefronts will serve as a donation drop-off point for new or gently used items for a school supply drive.

This back to school promotion hits all the high points:

  • Educating customers with a styling seminar
  • Driving sales with special event
  • Supporting students and teachers with discounts
  • Giving back to local students in need (school supplies)
  • Supporting the arts AND environment (“skip a bag”)

We love it! How are you celebrating back to school in your community?

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