Suggestions to help you create meaningful connections with the community surrounding your retail location.

Charity Partnership

Finding a local charity that is relevant to your customers and important to your company employees is a great way to get involved in the community.

Activity: Charity Partnership

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Activity: In-Store Sampling

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.

Activity: Out of Store Sampling

Create A Destination

Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.

Activity: Create A Destination

"Hello Neighbor" Letter

Send a personalized letter to area merchants. Provide some sort of welcome offer/incentive to visit.

Activity: "Hello Neighbor" Letter

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