Good LSM: Veterans Day Menu
Last week, we shared easy ways for your business to celebrate Veterans Day and honor the veterans in your community. Today, we’re sharing a great example from a bar in Washington, D.C.
Jack Rose Dining Saloon is a whiskey lover’s paradise, with over 2,300 bottles of whiskey behind the bar. For Veterans Day, they created a special menu to raise money for the Coalition to Salute America’s Heroes, an organization that provides emergency aid and other services to veterans severely disabled in the current War on Terror in Afghanistan and Iraq.
100% of sales from this menu are going to the non-profit – incredible! Plus, we love the idea of creating a separate menu to raise money for your charity partner. Doing so makes it easy for customers to understand how they can support the organization all night long. And as we have come to learn, the easier you make something, the more likely your customers are to do it. Incentivizing customers to come (and stay) for the raffle prizes ensures customers will stick around for the majority of the night – raising money for your charity, and likely opening a separate tab for food!
Way to go, Jack Rose!
Did you see any other great Veterans Day promotions this week?