Opening a new location, downtown, in a new market.

We highly recommend you read through – and do the activities we outline in – our step-by-step section, specifically starting in the “Building Your Plan” section:

Step-By-Step: Building Your Plan”]

Grand Opening Event

Host a Grand Opening event to officially build awareness and traffic to your location.

Activity: Grand Opening: Event

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Activity: In-Store Sampling

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.

Activity: Out of Store Sampling

Direct Mail

Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.

Activity: Direct Mail

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