Tips for Today: 5 Ways to Celebrate Labor Day

 In Be Calendar Relevant, Create Community, Drive Traffic, Drive Trial, Marketing Plan, Planning

Labor Day is just around the corner, and you know what that means – the summer season is slowly coming to a close! Here are 5 ways to celebrate Labor Day and the beginning of fall!

“End Summer Strong” SaleLabor Day Marketing

While Labor Day was created to celebrate American workers and rewards them with a day off, your smallbusiness might not want to take the day off. Labor Day is supposedly the 2nd busiest shopping weekend (second only to Black Friday), so stock and staff your location appropriately! Focus your promotions on seasonal Summer merchandise to make way for new Fall items and end summer with a bang!

One Last Summer Hurrah

Host a BBQ at your location to say thanks to your customers and employees for a great summer season. Encourage folks to wear their summer whites or other items that are a “no-no” after Labor Day! Bonus points for cross-promoting with neighboring businesses or your charity partner for this event!

Back to School

Take advantage of that “back to school” mentality and host a class or seminar at your business. Own a retail shop? Show your customers how to put together this season’s “must-haves” or rather, how to clean out their summer closets to make way for fall merchandise! Own a beer or wine shop? Pair seasonal beers and heavier wines with little bites from a local caterer – it’ll get people thinking about their fall social calendar!Labor Day Marketing

Promote American-Made Products

Celebrate the American workforce by promoting any American-made products you carry. For a restaurant or bar, you could promote American beer or wine, or locally produced meat, cheese or other goods with happy hour specials! For a retail shop, why not group American-made products together for the month of September? If you learn the story behind each product, and present them with pride – we’re sure your customer will take notice.

Are You Read For Some Football?

Football pre-season games are already underway! That means tailgating, viewing parties and other celebrations are soon to follow. If you offer (or want to offer) catering services for football season, now’s the time to plant the seed with your customers! Tie your promotions in with the local/national football game schedule to capitalize on this exciting time in sports! Same goes for retail shops – if there’s a local college or professional team that your customers cheer for, group colored merchandise together so they can grab and go for their parties!

 

How will you be celebrating Labor Day with your customers and employees?

 

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