Here are the steps to help beef up the sales of your downtown store.

Direct Mail

Send a mailer – with compelling offer – to homes and/or businesses within an area surrounding your location.

Activity: Direct Mail

In-Store Sampling / Demonstrations

Do sampling or demonstrations in your store to give a chance for your customers to try what you do without risk.

Activity: In-Store Sampling

Out of Store Sampling / Demonstrations

Do sampling or demonstrations in your location to provide a chance for your customers to try what you do without risk.

Activity: Out of Store Sampling

Create A Destination

Engage in activities that make people want to visit your store. Reasons other than simply your products. For example hosting an art event or providing live music will bring customers in for that additional reason.

Activity: Create A Destination

Daypart Targeting

Create reasons for customers and potential customers to visit you during your slow periods. If - for example - evenings are slow, create a meaningful reason for folks to visit at that time.

Activity: Daypart Targeting

Friends & Family Event

Create an event inviting employee friends and family.

Activity: Friends & Family Event

Charity Partnership

Finding a local charity that is relevant to your customers and important to your company employees is a great way to get involved in the community.

Activity: Charity Partnership

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